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Fueling Growth For The Enterprise


Fueling Growth For The Enterprise We source and vet emerging technologies for our clients, and provide strategic insight and access to the fastest-growing technologies across the enterprise.

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Fueling Growth For The Enterprise


Fueling Growth For The Enterprise We source and vet emerging technologies for our clients, and provide strategic insight and access to the fastest-growing technologies across the enterprise.

There are literally 75,000 startups out there.

How Do You Find The Best Ones? 

The ones that can help solve your company's biggest problems and drive growth by injecting new ideas into your organization? You can wait for them to become household names, but by then your competitors will have already discovered them. Let us find the signal in all the noise.

Software and Services


Software and Services

Software and Services


Software and Services

Traction Software

The Traction SRM (Startup Relationship Management) software platform is the single source of truth for all of your company’s innovation efforts. It combines a custom-built CRM and Project Management platform with enterprise startup data and discovery tools.

  • Discover startups based on industry and technology categories

  • Organize emerging technologies around projects and teams

  • Assign research tasks and create custom fields

  • Evaluate and collaborate across multiple business units

  • Break down information silos

  • Add your own startups, with full profiles built automatically.

Traction Services

We offer a variety of data and research services that deliver the last mile of innovation to large enterprise customers. The Traction Innovation Discovery Program gives your company access to our team of analysts and researchers focussed on scouting technologies for your company’s specific projects.

  • Tap into our network of startups and venture capitalists built up over 30 years in the technology industry

  • Traction becomes an extension of your innovation team

  • See only vetted, enterprise-ready startups

  • Reduce time and friction of the technology evaluation process

  • Get to a decision faster and pilot more new technologies

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Who We Are


Who We Are

Who We Are


Who We Are

We've been finding and working with the world's best startups and forward-thinking enterprises for 25 years. 

Our partners are technology insiders with years of experience building and running DEMO and TechCrunch, and growing Business 2.0, Fortune, and Fast Company.

We have an unparalleled track record of analyzing technology trends and picking technology winners. Coupled with our deep global network of the world’s top startup founders, venture capitalists, incubators, and engineers, we can bring to bear the right startups, products, and technologies to solve our clients’ hardest problems.

Clients


Our Clients

Clients


Our Clients

Global Fortune 500 companies seeking to enhance their innovation programs.

Our team works closely with Fortune 500 companies to connect  them with emerging technologies and industry experts to help fuel their growth.

Startups we've helped discover and launch in the past include Salesforce, Dropbox, Evernote, Waze, CloudFlare, WebEx, Yammer, BillGuard, Swype, Fitbit, Betterment, Trello, Fusion.io, Artsy, Clickable, Upwork, LiveIntent, DataXu, SeatGeek, LearnVest, NetObjects, Jawbone, IronPort, and Yext.

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Councils and Partners


Councils and Partners

Councils and Partners


Councils and Partners

The Traction Tech Council is an exclusive membership organization for industry leaders, executives and decision-makers. Our mission is to help members stay on top of the latest technologies transforming the enterprise. The Council is built from the ground-up for enterprise innovators to discover and manage emerging technologies through a unique blend of live virtual events, Council field trips, and a powerful software platform

We support our members as they navigate the transformation of their industries, by connecting them with innovative people, products and ideas that create competitive advantage in the digital age. Our peer-to-peer network is invaluable for identifying the most important new technologies, discerning how those technologies integrate into your organization, exchanging ideas with industry leaders and peers, solving problems and making meaningful connections.

 

The Manufacturing Tech Council is a membership-based community for manufacturing technology leaders who want to understand how advanced technologies are transforming the industry — and how to use them to succeed.

Our mission is to prepare our members for a future that holds both opportunities and challenges. We provide a virtual forum to meet the people, products, and ideas that are driving manufacturing forward, and a peer-to-peer network to inspire the new ways of thinking and solving problems that are essential not just for success, but also for survival.

From additive and advanced robotics to augmented reality and generative design, there are faster, more efficient and more customer-driven approaches to the manufacturing process. Each day technology changes the way things are made, sold, bought and serviced. Join your peers and industry leaders who are on the forefront of this revolution. We invite you to engage in this endeavor of discovery and growth.


Through a partnership with American Airlines, all startups who apply to a Startup Challenge or present during one of our events are eligible to receive Business Extra points which can be redeemed for flights, Admirals Club membership and even AAdvantage Gold status.   Applicants receive 600 Business Extra points (good for two Admiral Club day passes) just for applying to a Startup Challenge and those selected to present receive 8,000 Business Extra points (good for about four domestic roundtrip flights).

Subscribe to the Traction Report

Sign up for our regular newsletter on emerging technologies redefining the way we work.

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For Startups


 

For Startups Our entire focus is matching the most promising enterprise startups with the CIOs, CMOs, and business leaders in large organizations responsible for adopting new technology products.

For Startups


 

For Startups Our entire focus is matching the most promising enterprise startups with the CIOs, CMOs, and business leaders in large organizations responsible for adopting new technology products.

We help startups navigate the sales process in large companies.

Put your product in front of actual buyers—executives with purchase authority.

There is no cost for participating startups who pass our vetting process. Our clients are the enterprises.

Through our partnership with the CIO Executive Council, we are the exclusive provider and programmer of its Emerging Tech Practice, which is designed to discover and showcase new enterprise technologies to its CIO members.

92% of startups fail. Don't be another statistic.

We improve your chances of survival by matching your startup with large, paying customers.

Take A Challenge


Take The Startup Challenge

Take A Challenge


Take The Startup Challenge

Challenge


Connect With The Enterprise

Challenge


Connect With The Enterprise


Startup Challenge

We are constantly searching for startups that are growing rapidly and who can solve hard problems for enterprise clients. We connect startups directly with enterprise customers through our councils and other programs. Apply here to present your startup's Traction Story at an upcoming session.